3 things you can learn from Steve Jobs as a young entrepreneur

When I first read the biography of Steve Jobs, I was just starting my own business. My uncle had the idea of creating a travel platform that would completely digitise the traditional travel agency - based on personal preferences, with automated booking suggestions for the entire trip.

I had just finished my second degree in business informatics and dedicated my undergraduate thesis to this very project. I developed a framework for selecting suitable software for digital business models and applied it directly to this business idea.

After eight years of selling IT solutions and digitalisation projects to Swiss SMEs, this was my first step into entrepreneurship.

So while I spent my days designing and testing the solution, drawing up contracts with software partners and creating the first mock-ups, I spent my nights reading about the life of Steve Jobs. And suddenly it all made sense. The biography not only reinforced what I had learned in my research - it also showed me what really matters in entrepreneurship.

I would like to share three of these principles with you today - and show you how you, as a young entrepreneur, can apply them directly to your business.

As a young entrepreneur, think radically from the customer's perspective

Steve Jobs was obsessed with creating products that made people's lives easier - not technically impressive, but intuitive and useful. He always thought in terms of people, not technology.

What does that mean to you as a young entrepreneur?

Especially at the beginning, it's easy to fall so in love with your idea that you forget about the problems and needs of your target customers. But this is where the biggest danger lies: building something that nobody really needs.

In my Selbständig Durchstarten coaching programme, we use specific methods to avoid exactly this - and instead develop offers that create real added value and are clearly focused on the target customer.

2. Focus - and do ONE thing really well

When Steve Jobs returned to Apple, he radically cancelled almost all current projects. Instead of ten mediocre products, he wanted one really good one. The result? The iMac. Later, the iPhone.

What this means for you:

Many young entrepreneurs start out focusing on several ideas at once - which is fine, as long as they're testing them. But at some point you need clarity: What really works? What generates sales, visibility and trust?

In my coaching program, I help you do just that: prioritise your ideas, test hypotheses - and ultimately develop an offer that works. Not perfect, but focused. And above all: feasible.

3. Have the courage to think big - even if you start small

"The people who are crazy enough to think they can change the world are the ones who do." This quote, taken from an Apple advertisement, perfectly encapsulates Jobs' thinking. For him, dreaming big was not a luxury, but a necessity.

What that means for your business:

A lot of things feel shaky, especially at the beginning. You may still be in a white-collar job, working on your idea during your lunch break or juggling kids, bills and to-do lists. But your vision can be big. In the coaching programme, we develop your long-term direction, set realistic milestones and bring structure to your business - step by step.

Conclusion: You don't have to be Steve Jobs. But you can learn from him.

You don't need a billion-dollar company to be bold, focused and customer-centric. You just need clarity, a good system - and the will to go for it. The good news? That's exactly what I'm going to give you.

Your next step:

Want to build your business with clarity, structure and customer focus?

Then book your free initial online consultation now. In 30 minutes we'll assess your situation and I'll give you specific tips on how to win customers.

Is there anything that you found particularly interesting?

Then please leave me a comment or a ❤️ - I look forward to reading from you!