Using social media as a marketing tool for your business

How I spent weeks convincing myself that my first video had to be perfect

I sat there night after night for three weeks writing my script. Not because it really took that long - but because I knew I didn't have to dare shoot it yet.

At one point my friend just rolled his eyes: "Don't you think you're overdoing it? No one will notice if you polish every sentence.

But I was convinced: If I'm going to do this, I'd better do it right!

And really, I just wanted another excuse not to take the next step. Because that was the moment I was really dreading:

• How does this app even work?

• How far away does the camera need to be?

• What should I wear - professional or casual?

• Do I speak Swiss German, German or English?

And what if it just ends up being... embarrassing?

After three weeks of perfectionist terror, my friend teased me: "Will the video come out this year?"

That hit home.

So I plucked up the courage one morning and finally shot it. And then the video sat on my phone for a whole day because I didn't dare post it.

Finally, it was 2 a.m., and I was lying in bed with my heart pounding, and I finally hit "post".

And what happened?

I had accidentally posted a reel instead of a story.

First moment of shock. Luckily, it was the middle of the night. Quickly deleted, re-uploaded.

The next morning I showed it to my friend - and he said: "But there's no sound?"

Second moment of shock. Deleted again, re-uploaded.

At some point, my friend asked me why I kept posting the same thing. I was sweating and annoyed - but then something happened that I hadn't expected.

Nobody tore me apart. On the contrary.

What surprised me the most was that there were no nasty comments.

On the contrary, I got feedback like this:

• "Wow, that you dared to do that!"

• "I want to do that too, but I don't know how!"

• "I can relate to you so much - thank you for sharing!"

And then I realized: We think that every mistake we make is being watched - but that's nonsense.

The spotlight effect: Why you think everyone is watching you (but no one is)

Do you ever feel like everyone can see exactly what you're doing? That everyone is watching, judging, and secretly analyzing you?

It's called the spotlight effect - a psychological phenomenon that makes everyone think they're in the spotlight. To put it bluntly, we all think the world revolves around us.

The truth? Most people are preoccupied with themselves.

While you're worrying about whether your video is too embarrassing, they're more likely to be thinking:

• "Do I look good in that photo I just posted?"

• "I should post something again... but what?"

• "Oh no, I just wanted to check my Instagram - why did 30 minutes suddenly disappear?"

In short, no one thinks about you as much as you do.

Why social media is the most effective and cost-effective way to get your business in front of people as a self-employed woman

Many female business owners think they need a huge marketing budget to get noticed. However, social media is the most cost-effective and efficient way to get noticed or to attract the attention of potential employees.

Because think about it:

• No money for expensive advertising? No problem - organic growth costs exactly CHF 0.

• Don't feel like cold calling? Don't bother - your customers will find you.

• Shy away from networking events? Imagine if instead of making small talk at a noisy event, you could just post a video - and the right people would come to you.

When I posted my first video, it got 295 views.

I apparently didn't go viral, but think about how long you would have to speak at networking events to reach 295 people. And they wouldn't even be the right people-just the people who happened to be standing next to you.

Selling can feel good - if you have the right strategy

Today I would say to my former self: "Chill. You're not going to go viral for a long time. You'll be lucky if people even look at it - and that's what makes you visible."

Social media isn't an unpleasant obligation - it's a way to grow your business without being intrusive.

But what you do need is a clear sales strategy that you feel comfortable with. One that allows you to sell without pretending or using awkward sales tricks.

That's exactly what I'm going to show you in my free sales guide. Inside, you'll find 5 proven strategies for selling with confidence-without pressure, without being overwhelmed, and without embarrassing cold calls.

Get the guide and get started now:

To the sales guide